PUMA CREATIVE FACTORY

ENTERTAINMENT INDUSTRY AND EVENT MARKETING EXPERTS SINCE 1997

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COMMUNITY MARKETING

We assume our work with communities and their informal leaders as a basis of our approach. We are only interested in communities which are united around certain passion. We consider such communities to be the most precise communication channel with a TA, effective PR instrument for brand building, company or product promotion. Communities united around passion are great sales means, a great feedback maintenance tool for a person promoting a product and every member of community.

Community is a means of:

— Forming of a potential TA trust
— Building up mutually beneficial relationship with a TA
— Hearing TA needs
— Improving product to a state of perfection; there will be no need in active sales, using expensive marketing tools.

We only work with those communities we understand the nature of, or we are a part of ourselves.. We are focused of the following communities, grouped by interests:

— Clubbers
— Whisky enthusiasts
— Cigar enthusiasts
— Luxury watch enthusiasts
— Fashionistas & Street Fashion

We assume event-programs, which include both large festivals and closed events, targeting only Community Opinion Leaders as a basis of our work with each community.

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